Services / Branding
The problem
Your brand is how the world sees your business before you have said a word. If it is sending the wrong message, everything else has to work harder.
And with thousands of fonts, millions of colours and endless designs to choose from, where do you even begin?
The logo was knocked up when you started out. The business has grown up since. The brand has not.
Your website, socials, signage and invoices all look like they belong to slightly different businesses.
The look might be fine, but the words could be anybody. Customers cannot tell who you are or who you are for.
What you get
How it works
We do not start with fonts. We start with what your business stands for, then build everything else on top of it.
At last, your customers see you exactly as you want to be seen.
We work with you to hone in on the core values of your business and establish your brand archetype: the personality everything else hangs from.
Who you areLogo, colour palette, typography, imagery and icons, designed by a graphic designer with over 15 years of experience, and captured in stylesheets you can refer to for every future marketing asset.
How you lookHow you speak across your website, blog and social media is part of your brand. We create a consistent tone of voice so customers feel you are right there in the room, talking directly to them.
How you soundPackages
Fixed packages, priced separately from your website, so you know exactly what you are getting.
For new businesses that need a professional mark to get going.
For businesses that need more exploration and more versions of their logo.
The whole system: foundations, logo, palette, typography and stylesheets, ready to roll out everywhere.
Building a website too? Branding and web design work best together, and we do both under one roof.
See web designThe work
A brand is not a logo. It is the thinking behind it, the guidelines that keep it consistent, and how it shows up in the real world.
Here is how that looked for Cornwall Chamber of Commerce, from first concept to the banners at their events.
Proof
Had outgrown its brand and online setup. We delivered a modern, confident brand, a usability-first website and a suite of branded materials for consistency everywhere from events to inboxes.
Needed a brand credible enough for investors, approachable enough for founders, and bold enough to stand out in a beige sector. Built from scratch, identity to website.
The PB+J team were not just suppliers, they were true partners. Jess and the team challenged our thinking, supported our vision and enhanced our journey so that we could deliver something extraordinary for our members.
Tell us about your business and where your brand is letting you down. We will tell you honestly what we would do.
Everything you need to figure out before approaching a web designer. Goals, features, budget, timeline, and the questions you should be asking.
We’ll send the planner straight to your inbox. We might drop you the odd useful email after that, but nothing spammy. We’re web designers, not monsters.
(Curious about how we handle your info? Check out our Privacy Policy, it’s the legal stuff, but we promise it won’t put you to sleep.)
