Harness the Benefits of AI . . . But Proceed With Caution

13th January 2023

At the end of 2022, news about artificial intelligence (AI) took centre stage as huge strides were made in this technology. This was seen in both written content and imagery, showing incredible progress. It is clear that AI is here to stay and can be a great tool to help business owners create content more efficiently. However, the risk of low-quality content and detectability mean it’s important to approach using AI with caution.

Artificial Intelligence (AI) is becoming increasingly popular, with leaps and bounds being made in its technology. In the past year alone, AI tools such as Jasper, Dall-e, and Chat-GPT have gained a lot of attention from both industry experts and business owners alike. It’s undeniable that this new AI technology can be used to create content for websites; however, it’s essential to proceed with caution when utilizing this technology. Let’s take a look at how leveraging AI can be beneficial for website content while understanding the risks involved in using it.

 

Examples of AI

There have been many examples of the amazing progress made by AI recently, from Jasper – a tool that automatically generates text for blog posts, articles, social media posts and more – to Dall-e – an algorithm that can generate images based on text descriptions. But the most recent media frenzy has been the hype about Chat-GPT – an AI machine that allows us to generate conversations with this technology simulation, providing scarily detailed and accurate responses.

Pros of Using AI for Website Content

Time Saving

When you see AI content generated for the first time, it can be quite mind-blowing. The speed at which these generators are able to pull something from thin air (or, to be specific, a well-written prompt) is incredible. This means that the main benefit of using AI for website content is that it can save you time. A lot of time.

Instead of having to manually write or research content on a regular basis, AI can do the work quickly and efficiently. This means less time spent on tedious tasks such as coming up with keywords for keyword research or writing articles from scratch – tasks that are easily carried out with an effective AI tool.

Idea Generation

Writer’s block is a well-known phenomenon. It can potentially lead a great writer to give up on a project entirely before it has even started. AI tools can help writers to overcome this block and provide the foundations for great content. Additionally, as AI is capable of learning over time, it can come up with original ideas and concepts to further enhance your content.

Good writing for those with great ideas but no writing skills.
With the help of these AI tools, it has become much easier to create amazing content without needing to be a professional writer. In particular, Jasper can be an incredibly useful tool for those with great ideas but no writing skills. By combining Jasper with other writing tools such as Grammarly and Hemingway, anyone can unlock their writing potential and present their ideas to the world without having to learn the full ins-and-outs of grammar and style conventions. This can also be useful for those who are trying to write in a language that is not their native tongue, providing additional support to their writing process.

Original Content

The Dall-e image generator provides a more original resource to replace stock photography or imagery. It is capable of producing images that can be used to illustrate a point or make the content more visually appealing. In its current form, the images generated can be rather hit-and-miss, but watch this space as the results are only likely to get better with time as the AI learns from its mistakes!

Risks Involved With Using AI for Website Content

While there are many advantages to using AI for website content creation, there are also a number of risks and concerns involved that need to be taken into consideration as we enter this new age of technology.

Detectability and low-quality content

As AI content generators become more and more popular, it is inevitable that we will see a ton of poorly written, poorly edited and poorly researched articles (likely to include a lot of misinformation!) popping up across the internet.

For anyone using AI generators, this means that they will need to take a lot of care to ensure that their content still provides high-quality and reliable material that is valuable to their audience.

Furthermore, it is also going to become more and more important for anyone using the internet as a whole to really pay attention and fact-check anything they are reading. This means that audiences are likely to become a bit more savvy as time goes on when it comes to recognising AI generated content. If misused, this could lead visitors to your site to question your content’s authenticity and ultimately, negatively impact their loyalty to your brand and your reputation.

It is also already clear that search engines like Google are already using software within their algorithms to detect content written by AI generators. If they detect AI-generated content, this will very likely lead them to flag your site as plagiarised or low quality. To protect your rankings, it is certainly worth feeding your content into online AI detection tools which can help identify whether your content passes the “written by a human” check!

Lack of Human Touch

Another risk associated with using AI for website content is that it lacks the same human touch as content created by a professional copywriter.

Whereas AI generators are limited to the information available to them from the ever increasing database of the internet, copywriters have a unique ability to delve into a topic, ask the right questions and really understand the subject matter they are writing about from a completely fresh perspective.

Whatever the context of the text to be written, there is no doubt at all that a professional copywriter has a unique ability to tap into human nuances that AI tools are simply unable to recreate, bringing a far superior level of emotion and understanding to their writing that would be missing from an AI-generated piece.

Copyright Protection

The question of copyright protection on AI material is a very interesting one. As the content created by an AI generator is not considered to be written by a human and therefore cannot be protected as such, it is becoming increasingly difficult for businesses to protect their original content ideas or concepts.

This is likely to become more clear as AI becomes more commonplace in the content creation sphere, but in the meantime, for anyone using AI-generated content on their websites or anywhere else online for that matter – make sure you are aware of the copyright laws in your jurisdiction and take appropriate measures to protect your content from potential infringement!

Use AI as a Tool Rather Than a Replacement
It is clear that artificial intelligence has a lot of potential when it comes to helping business owners create website content more efficiently while engaging with customers quickly. However, it is important to remember that while AI can be incredibly helpful as a tool for creating website content, it cannot replace humans altogether in the creation process. After all, understanding your brand’s tone of voice and messaging to ensure that your message is being communicated correctly across all channels is an art form that professional copywriters have honed for years. This is simply something that AI cannot replicate (at this stage at least!).

If you do choose to use AI to create your content, it is vital to have someone who is able to review each piece before it goes live – no matter how good an algorithm may be at producing quality content, it cannot replace the eye of an experienced editor, so make sure any generated materials meet the standards you set out before publishing them online

Conclusion: Use AI as a tool rather than a replacement

It is clear that artificial intelligence has a lot of potential when it comes to helping business owners create website content more efficiently while engaging with customers quickly. However, it is important to remember that while AI can be incredibly helpful as a tool for creating website content, it cannot replace humans altogether in the creation process. After all, understanding your brand’s tone of voice and messaging to ensure that your message is being communicated correctly across all channels is an art form that professional copywriters have honed for years. This is simply something that AI cannot replicate (at this stage at least!).

If you do choose to use AI to create your content, it is vital to have someone who is able to review each piece before it goes live – no matter how good an algorithm may be at producing quality content, it cannot replace the eye of an experienced editor, so make sure any generated materials meet the standards you set out before publishing them online.

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