Ed Hopkins PR came to PB+J Web Design in the summer of 2020, with an urgent requirement for assistance setting up their Facebook and Instagram advertising campaigns to maximise engagement and boost ticket sales for America’s #1 Haunted Attraction.
The challenges have certainly been plentiful:
1. Creating an advertising campaign which would accurately reflect the brand image of Field of Screams, as well as appeal to their target market – whilst also adhering to the social media platform’s stringent advertising guidelines – some of the campaign content is a bit gruesome to say the least!
2. Overcoming a Facebook ad account suspension
3. Adapting campaigns to new algorithms and strategies – especially after the implementation of iOS14 changes.
Working closely with the Ed Hopkins team, we utilised a mix of static and video ads to create a series of highly effective adverts which achieved incredible engagement rates and significantly increased ticket sales – an estimated purchase conversion value of over $1m in the first year – with over 50x ROI (Return On Investment)!
Our campaigns have been a resounding success, with the ads achieving almost 6 million impressions to date, and a reach of almost 2.5 million people.
We have been working with Jessica for many years now. Jessica provides us white label support on social media ads and more recently website design and builds. The results she receives are incredible and we’re so pleased to see how much her company has grown and the new services she can provide. We see Jessica as part of our team and enjoy working together.
Ed Hopkins – Ed Hopkins PR
A review from just a few months into the campaign…