Alex & Tasha came to PB+J Web Design with a new business and a plan to change the way people use cleaning products. With just a logo design to plan from, they were looking for support with the full works for their website and product styling. They key focus was to promote the environmental benefits, as well as the versatility of their product.
PB+J started by with Econic Solutions on their brand guidelines, highlighting fonts, colour schemes and style guides that matched their brand identity as well as appealing to their target market. We even used these guidelines to create the Econic Solutions product labels.
Next up was the creation of a clean and simple website to provide the best possible user experience for their visitors. Expert copywriting was absolutely key in taking a very complicated and scientific product and making it clear to the target customer how the product worked, why they need it and persuading them to click that all-important “buy now” button!