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The year 2020 is upon us, and as we enter a new decade, technology is becoming more and more important in our daily lives. With smartphones becoming more and more a part of our routines, it is not a surprise that websites are a hugely important asset to any business.
Done correctly, your website can be your right hand man, pushing for leads and soliciting sales, even when you have downed tools and are enjoying a glass of wine in front of the fire. Just watch as the enquiries line up, as you relax and sip your Merlot!
So it comes as no surprise that having a great website is crucial to business success.
Well, yes. Of course you can. There are many self-build website platforms available to the untrained website novice, such as Wix and Squarespace. These aren’t too difficult to get your head around, if you are fairly computer-savvy.
However, as with any new platform, this will take time and effort for you to learn how to navigate this. Additionally, such self-build platforms are based on templates. This can work absolutely fine for a very basic website, however you run the risk of spending endless hours of your time, to end up with a site, that you weren’t really able to modify to the extent that you would have liked to, that looks extremely similar to all of the others that have been built on the same template.
Also – Mobile Optimisation. Over 50% of website traffic in the UK now comes from mobile devices (smartphones and tablets). These template builders will all offer mobile responsive versions of your website, but does what you have designed really translate that easily to mobile devices? A lot of the time, the answer to that question is no and you have to spend a lot more time learning how to change the layout on mobile, without negatively impacting the desktop version.
The main thing to consider, is how much that time is worth to you. It takes a lot of time to learn how to use the platform, build the website and then optimise it. Could those hours be put to better use within your own business?
In order to use your time on what you do best and end up with a bespoke website, tailored to your client’s needs, the best solution is to outsource the work to a freelance web designer/developer or an agency.
Yes, this will cost you more than the free alternative, however this will massively save the amount of time you would have otherwise lost to the project. In business, time is money after all!
Your web designer will then be able to work with you to find out what you want your website to achieve and design and build you a website to help to achieve your goals.
At PB+J Web Design, I work with my clients on a 1:1 basis. This allows me to learn exactly what their potential clients will be looking for on the website. I then use my sales and marketing experience to custom design each website, to ensure these potential customers can easily find everything they need to make an informed decision and finally convert into a paying customer.
Finally, the internet is an ever-evolving beast. With that in mind, as part of my website management package, I regularly monitor and analyse my client’s websites to constantly improve the site’s performance.
Can you build your own website? Yes.
Will it be the best website it can be, to grow your business? Probably not.
Will it take you a lot of time, that would be better spent within your business? Almost definitely.
Will you get a few years down the line, and decide to pay a professional to fix the elements that aren’t working for you and end up with the cost of a full redesign anyway? Most likely.
If the answer is yes, let’s schedule a quick chat to find out what you are looking to achieve with your new website and what PB+J can do to support you with this!